Alaska Airlines launches new way for guests to join the journey to help make air travel more sustainable


Alaska is the primary U.S. airline to hyperlink visitor participation in sustainability to loyalty with an accelerated path to elite standing.

SEATTLE – As a part of Alaska Airlines’ longstanding journey to make air journey extra sustainable, the airline will now give company the selection to voluntarily scale back the environmental impression of their journey with sustainable aviation gas (SAF) credit throughout the reserving course of. Friends can select to assist SAF in an quantity primarily based on 5%, 10% or 20% of their carbon impression after they e-book a ticket on alaskaair.com.

Constructing on a profitable pilot in late 2023, Alaska’s Mileage Plan members who purchase SAF credit will as soon as once more earn elite-qualifying miles (EQMs) for his or her contributions. Mileage Plan members will obtain 500 EQMs for each $100 they spend on SAF (as much as 5,000 EQMs per 12 months), for a sustainability-linked approach to speed up the trail to elite standing. Alaska is the primary U.S. airline to create a hyperlink between visitor engagement in SAF and incomes elite standing.

“Alaska is on a journey to make air journey extra sustainable with an formidable objective of web zero carbon emissions by 2040. Now we’re inviting our company to affix us on the journey,” stated Diana Birkett Rakow, senior vice chairman of public affairs and sustainability, Alaska Airways. “Right now, we’ve launched new choices for company to customise their journey expertise, take motion on the environmental impression of their journey, and assist us scale the marketplace for SAF. SAF is a important a part of aviation’s path to a extra sustainable future, and whereas we use it at present, there’s not sufficient SAF accessible. It would take all of us to develop this market. The extra individuals who find out about and assist this essential know-how, the higher we are able to impression efforts to make a sustainable future for air journey a actuality.”  

With this new characteristic within the reserving course of, powered by local weather know-how firm CHOOOSE, the SAF credit score choices will seem on the identical web page as different optionally available journey add-ons throughout the reserving course of. The SAF credit score possibility is predicated on carbon emissions related to the visitor’s flight and comply with the Worldwide Air Transport Affiliation (IATA) Beneficial Follow 1726 (Passenger CO2 Calculation Technique). This calculation methodology leverage parameters together with plane gas consumption, flight path, seat configuration, cabin class, and cargo elements sourced instantly from Alaska’s operational knowledge.

Alaska’s sustainability technique is centered on care – caring for our company, our workers, the communities the place we stay and work, and the planet all of us share. Alaska is concentrated on fast actions and long-term investments which might be aimed to cut back carbon emissions and waste, in addition to shield native ecosystems. SAF is a secure, licensed gas that, based on IATA, can decrease carbon emissions by 80% or extra on a lifecycle foundation. It may be utilized in present gas programs and airplane engines. Since 2010, Alaska has labored with a coalition of companions to drive the expansion of the SAF market.  These efforts embody packages with Microsoft and different corporations to offset worker enterprise journey, partnering with universities and scientists to leverage the most recent analysis and information, and advocating for public coverage to advance SAF.


Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be liable for the each day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.

She has a few years of each tutorial and industrial expertise throughout the journey business. She has written/edited quite a few articles in varied tourism magazines.






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