Malaysia Aviation Group’s first Raya film a heartfelt tribute to those who keep air travel safe


Kuala Lumpur, Malaysia – Malaysia Aviation Group, the mother or father firm of a number of aviation manufacturers together with Malaysia Airways, has launched its first-ever group Hari Raya movie paying a heartfelt tribute to the people who find themselves accountable for making air journey protected–on air and on the bottom.

The movie encompasses a Malaysia Airways stewardess who receives a written poem from an aged girl passenger who’s on the identical flight she is working with. The passenger, who is about to return house for the Raya festivities, will be heard studying out the poem, centred across the message of paying respects to those that are at all times in service, and in addition including that ‘solely the sturdy can put others earlier than themselves’.

For MAG, the Raya movie goals to specific their honest gratitude in direction of folks not solely inside their organisation, but additionally those that work within the service business for his or her dedication and exhausting work in the course of the Hari Raya holidays.

“We perceive that in festive intervals resembling this, many would like to be with their very own households but they continue to be dedicated to make sure that our prospects are prioritised. This dedication has been the muse for us because the nationwide service, and all through the years we realise we have now promoted a way of household amongst employees, so whereas we will not be with our respective households, we’re nonetheless capable of foster the spirit of household throughout the organisation,” MAG acknowledged.

The marketing campaign was conceptualised in-house by its group branding workforce, and delivered to life by Reservoir Manufacturing. In an unique dialog with MAG’s group branding workforce by MARKETECH APAC, they acknowledged that they wished a narrative that not solely embodies their values and the Ramadan spirit, but additionally their sincerest gratitude for the individuals who work tirelessly, the sacrifices they make and dedication they display, particularly in the course of the holidays.

“Making certain that this model movie mirrored our core values and teachings throughout Ramadan wasn’t tough to do due to our organisation’s tradition beliefs. One among our tenets—persons are our true north—remind us that our persons are the soul and energy of our organisation, and this sense of group and togetherness is a giant a part of Ramadan. We knew that there was no extra genuine approach to show this than with imagery and a message that showcased the camaraderie and traditions that we expertise not solely as an organisation but additionally as a group of Muslims and Malaysians by extension,” the workforce advised MARKETECH APAC.

When requested why their first MAG Raya movie centred on the crew’s story, MAG advised MARKETECH APAC that they not solely wished to function their employees merely but additionally together with these behind the scenes sustaining the plane to make sure its security and airworthiness, in addition to these on the airport and tarmac to make sure that their passengers and cargo safely arrive on the respective locations.

“We wished our folks, the soul and energy of our organisation, to be reminded that not solely can we recognise their service (in the course of the holidays specifically when it’s particularly tough not attending to spend time with family members) however we’re so very grateful for his or her hand in ensuring that we’re capable of ship Malaysian Hospitality to our friends so they can be reunited with their households for the festive celebration,” the workforce acknowledged.

Additionally they added, “And what’s attention-grabbing is that Malaysian Hospitality will not be solely prolonged to our friends, but additionally among the many MAG household the place we have now constructed this sense of togetherness and assurance that whereas we could also be away from our family members, we’re nonetheless capable of rejoice Hari Raya with our MAG household.”

Lau Yin Might, group chief buyer expertise officer at Malaysia Aviation Group additionally advised MARKETECH APAC, “It was very thrilling to get to create our very first Raya model movie. From conceptualizing the movie to capturing it, it was fairly the expertise. I feel the perfect half for all of the Malaysia Aviation Group (MAG) employees concerned was with the ability to meet colleagues throughout the completely different entities throughout the Group that they in any other case would by no means have met. With some 12,000 odd folks working at MAG, you don’t get the chance to satisfy everybody within the firm. The making of this movie gave us the chance to get higher acquainted with one another, and in addition to find our very personal abilities. We’re positively trying ahead to engaged on extra model movies like this in order that we get to foster a stronger spirit of teamwork and additional strengthen the bonds and connections inside MAG.”



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