Hyper-Personalizing the Air Travel Experience


This sponsored content material was created in collaboration with a Skift associate.

Skift Take

On this video from Skift India Summit 2024, Jonathan Tong, senior vice chairman, airways — Southeast Asia, India Subcontinent and Larger China for Amadeus, spoke concerning the important position of knowledge, collaboration, and tech in reshaping right this moment’s passenger experiences.

— Amadeus

Amadeus SVP at Skift India Forum 2024

On this video:

  • The shift in the direction of hyper-personalization within the airline {industry} and the significance of leveraging buyer knowledge to enhance the journey expertise.
  • Challenges in personalization efforts, together with the complexities of integrating numerous knowledge sources and the necessity for cross-functional collaboration inside airways.
  • How superior applied sciences like AI, machine studying, and cloud computing can facilitate personalization methods for larger buyer engagement and loyalty.

The airline {industry} stands on the precipice of a transformative period powered by hyper-personalization. Regardless of various maturity ranges amongst world carriers, there’s a unanimous pattern in the direction of reaching a 360-degree view of the shopper to facilitate fundamental to superior personalization methods. Nevertheless, the journey in the direction of personalization comes with its personal challenges.

On this video from Skift India Summit 2024, Jonathan Tong, senior vice chairman, airways — Southeast Asia, India Subcontinent and Larger China for Amadeus, spoke with SkiftX content material director, Alison McCarthy, about how airways can use buyer knowledge to offer a extra customized journey expertise.

The dialog explored the position of AI and machine studying applied sciences in optimizing personalization efforts, highlighting revolutionary practices like dynamic pricing and the potential of generative AI in bettering buyer engagement. The dialogue additionally touched upon the promising way forward for biometrics and digital identities in streamlining journey processes. Regardless of the technological developments and pilot tasks in biometric boarding and airport processes, there’s a necessity for industry-wide collaboration to totally understand the advantages of those applied sciences.

Tong shared insights into how Indian vacationers have distinctive expectations shaping how airways and the broader journey {industry} adapt. His recommendation for constructing an efficient buyer knowledge technique emphasised the significance of embracing new applied sciences and creating collaboration to navigate the complexities of personalization within the digital age.

This content material was created collaboratively by Amadeus and Skift’s branded content material studio, SkiftX.

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