Revealed: Air Travel Technology Investment Trends in 2024

The air journey business is witnessing a major surge in funding as revealed by the most recent analysis performed by Amadeus, titled Journey Expertise Funding Developments.

This newest examine provides insights into funding intentions and expertise priorities throughout varied sectors throughout the international journey ecosystem.

We glance into the important thing findings and implications for the air journey business.

Amadeus’ analysis sheds mild on the strong urge for food for funding prevailing within the journey sector in 2024.

An awesome 91% of surveyed journey corporations specific anticipation for reasonable to aggressive will increase in funding inside their organizations for the present 12 months.

This complete analysis, spanning eight distinct sectors throughout ten markets, marks a pioneering effort in benchmarking funding intentions and technological priorities.

By sector, the typical enhance in spend forecasted for 2024 are as follows:

Key Findings from the Analysis

The analysis underscores a constructive outlook for funding in journey expertise. Over two-thirds (67%) of senior decision-makers foresee elevated funding particularly in expertise in 2024 in comparison with the earlier 12 months.

Noteworthy priorities embrace smarter retailing, personalization, and enhancing digital effectivity throughout the business.

An airport terminal with Arrivals and Departures board.
Photograph Credit score: Connecting Flights Information by way of Pexels

Expertise Funding Expectations

Varied sectors throughout the journey business exhibit distinct expertise funding expectations. Full-service airways, for example, are optimistic about an 18% enhance in income.

Equally, airports are gearing as much as implement biometrics throughout the whole airport expertise, with 60% anticipating rollout inside 5 years.

Embracing the potential of smarter retailing, personalization and driving digital effectivity are the highest priorities for 2024. A few of the key takeaways from respondents embrace:

  • Full-service airlines anticipate to see an 18% enhance in income from switching to trendy retailing and are optimistic that the transition to ‘Provide & Order’ will happen throughout the subsequent 4 years.
  • In complete, 60% of airports anticipate to roll-out biometrics throughout the whole airport expertise within the subsequent 5 years, together with check-in, bag-drop, lounge and boarding.
  • Some 85% of respondents from the hospitality sector anticipate that personalization might assist them to ship greater than 5% development in incremental income.
  • NDC is the highest expertise for implementation by leisure journey brokers over the following 12 months – cited by 40% of the brokers questioned.
  • A 3rd of company journey managers stated their organizations intend to digitize the whole end-to-end expense administration course of over the approaching 12 months.
  • A 3rd of journey funds leaders confirmed their organizations are planning to higher handle international funds flows by implementing funds orchestration within the subsequent 12 months.

Particular Expertise Implementations

Leisure journey brokers prioritize the implementation of New Distribution Functionality (NDC), with 40% citing it as a prime expertise for adoption within the subsequent 12 months.

Company journey managers and journey funds leaders additionally define plans for digitization and enhanced administration processes. That is indicative of a collective drive in the direction of technological development.

An airliner approaches to land at dusk.
Photograph Credit score: Shoval Zonnis by way of Pexels

Insights from Business Leaders

Decius Valmorbida, President of Journey at Amadeus, emphasizes the importance of digital transformation in enhancing the traveler expertise throughout the ecosystem.

“Current applied sciences, corresponding to biometrics, are already serving to to make journeys extra contextualized and related,” he defined.

“On the similar time, the emergence of Generative AI guarantees to extend the tempo of change nonetheless additional.”

Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, echoes the sentiment. He highlights the transformative potential of expertise in fostering development and buyer satisfaction.

“Journey suppliers can see enormous potential for a greater buyer expertise in addition to important development and management in the event that they get their funding methods proper now,” he stated. 


The findings from Amadeus’ Travel Technology Investment Trends underline a collective drive. The transfer is clearly in the direction of technological innovation and funding throughout the journey business.

Machine studying emerges as essentially the most essential expertise. This is applicable for companies in each the current and foreseeable future, based on business leaders.

Knowledge analytics and cloud expertise additionally garner important consideration, indicating a concerted effort in the direction of leveraging superior applied sciences for aggressive benefit.

Air journey business stakeholders are clearly embracing digital transformation and prioritizing expertise adoption. This units the stage for important enhancements within the traveler expertise and business development.

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