Leisure Air Travel Picking Across West, Not At Pangborn Airport

Air journey patterns have been altering because the pandemic, and there is are challenges going through Wenatchee. 

Journey to leisure markets within the western U.S. has quickly picked up prior to now three years with areas like Bend, Oregon getting rather more airline service. 

Air journey marketing consultant Jack Penning says there are numerous leisure choices on this space, however there’s been problem in packaging them collectively. 

“We now have numerous nice issues to see, and lots of people do not put the image collectively of what there may be to see right here I feel,” stated Penning. “So, we have not seen an enormous leisure affect.” 

He stated markets within the west which have skilled an enormous enhance in leisure journey have had targeted outdoors promoting campaigns. 

Penning is the Managing Accomplice with Volaire Aviation, which serves as an advisory marketing consultant for the Chelan Douglas Regional Port Authority. The Port owns and operates Pangborn Memorial Airport.  

The most important enhance in leisure journey has been throughout the west and southwest in addition to Florida, and pockets in northern Wisconsin and Michigan which draw summertime guests. 

Air journey within the Midwest and Northeast has not recovered from the pandemic. 

Penning stated the final advertising marketing campaign for Wenatchee amounted to $10,000 directed towards the San Francisco Bay Space. He stated it introduced 13 guests a day for a time however did not determine a calling card for the world. 

“There’re so many various identities right here which have such nice model identities that bringing all of it collectively has been a problem,” Penning stated. 

He stated the Wenatchee market ought to make an effort to extra clearly determine itself earlier than additional investing in advertising. 

Penning made a presentation earlier than Port commissioners lately, the place Port CEO Jim Kuntz talked about that there are sources obtainable as soon as Pangborn will get new airline service. 

He stated the Port had substantial advertising {dollars} that might be mixed with cash from native tourism teams. 

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Gallery Credit score: Heidi Kaye

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