Travel experience for deaf and hard-of-hearing customers to improve with new British Airways partnership


British Airways is partnering with SigncodeUK, an organisation devoted to making sure equal entry to info, services for the deaf and hard-of-hearing neighborhood .

British Airways has partnered with SigncodeUK to additional enhance its accessibility providing for Deaf and hard-of-hearing prospects, with new signed video content material containing a wide range of useful journey info being made accessible to prospects each pre-travel and while on board.

SigncodeUK is an organisation devoted to making sure equal entry to info, services for the Deaf and hard-of-hearing neighborhood and specialises in translating key info into signed movies. As a part of the airline’s continued dedication to turn into the airline of selection for patrons travelling with further necessities, it has collaborated with the organisation to provide signed movies which may be accessed both through a hyperlink or distinctive QR code, permitting prospects to obtain personalised video messages in signal language.

The primary video, which is accessible for viewing pre-travel on ba.com, affords a complete overview of British Airways’ service proposition all through your entire journey, together with reserving course of, the airport expertise, onboard providers and the in-flight leisure providing. It additionally features a BSL introduction from Fredrick Da Costa, British Airways’ first Deaf Buyer Expertise Agent who makes use of BSL as a part of his function. The video goals to empower prospects by offering them with the knowledge they should make extra knowledgeable selections once they journey.

A second video, accessible by the tip of 2023, focuses on onboard security options and procedures. This video shall be accessible on ba.com and through a QR code that British Airways Mainline cabin crew could have on their cell units on board, giving prospects the choice to decide on between receiving a signed video security briefing on their private gadget, or receiving a personalised briefing delivered by one in every of our crew face-to-face, which is already provided to Deaf or laborious of listening to prospects.

Carrie Harris, Director of Sustainability at British Airways, stated: “We’re proud to companion with SigncodeUK to additional enhance our accessibility providing for our Deaf and laborious of listening to prospects. This collaboration aligns with our ongoing dedication to make sure that all our prospects have a seamless expertise and may journey with confidence, with dignity and in consolation.”

Gill Earl, Managing Director at SigncodeUK, stated: “Working with British Airways and making the Deaf neighborhood conscious of the providers accessible to them, has been a privilege and an honour. British Airways is an iconic British model, who’re dedicated to accessibility, not just for their prospects but additionally their colleagues who attempt to make it one of the best airline on the planet.

We’re proud to assist them on their accessibility journey by bringing collectively our skilled media translators with BA’s personal Fredrick De Costa on their first BSL video.

We’re delighted as an organization however extra for the Deaf and hard-of-hearing communities that we serve. They now have really impartial entry to all that British Airways can supply.”

Recognising the linguistic variety inside the Deaf neighborhood, British Airways and SigncodeUK will present movies in British Signal Language (BSL) and American Signal Language (ASL) and are exploring the potential to develop into different languages similar to Spanish. The airline hopes to develop its BSL video content material additional within the coming yr.

Along with the SigncodeUK partnership, the airline helps prospects who’re Deaf or laborious of listening to by way of a minicom system (a small digital typewriter and display linked to a telephone system, enabling folks to ship and obtain messages), and has an ongoing partnership with SignLive to make use of British Signal Language in its buyer engagement centres. Clients who use BSL can contact the airline utilizing a Video Relay Service supplied by SignLive, a free service that may join prospects to a professional on-line BSL interpreter. The interpreter will relay the dialog between the shopper and a member of British Airways’ accessibility group.


Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Community; his tasks embrace enterprise improvement and planning for TravelDailyNews long-term alternatives.






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