Friendly skies: How DCA’s social media accounts seek to keep air travel fun


Reagan Nationwide and Dulles Worldwide’s Digital Advertising Specialist Amanda Ohbayashi (courtesy of the Metropolitan Washington Airports Authority)

(Up to date at 1:55 p.m.) When Amanda Ohbayashi creates a social media submit for Reagan Nationwide Airport, she’s doing extra than simply sharing data.

Her aim as DCA’s sole social media curator is to create content material on X, previously Twitter, and Instagram that makes folks cease and interact with what they’re watching or studying.

For those who sustain with DCA on social media or comply with individuals who do, you could have seen extra playful and humorous posts lately, from satirical travel experiences to witty short clips and pop culture references.

And whereas these posts are designed to be enjoyable, Ohbayashi factors out that in addition they play a vital function in educating vacationers.

“We’ve got enjoyable typically, actually, but additionally due to the engagement that these enjoyable posts get, it lifts up our posts that basically should be seen as a result of there’s a main incident,” Ohbayashi advised ARLnow. “That algorithm has already helped us out. So it actually goes hand in hand.”

Take, for instance, a meme DCA posted this summer time about by accident going to DCA when a flight is out of Dulles. The submit struck a chord with with social media customers, garnering some 54,000 likes on Instagram and round 75,000 views on X — 1000’s extra interactions than both account often sees.

Whereas the meme is meant to be witty and entertaining, it additionally serves the sensible objective of reminding flyers to double-check their departure airport, says Ohbayashi.

“Individuals thought that was so humorous, and it associated to an actual drawback that we’ve,” she mentioned.

Even earlier than she got here on board with DCA’s three-person digital media crew in 2018, Ohbayashi, who additionally co-hosts the airport’s podcast “The Capital Runway,” says she seen numerous airports across the nation have been leaning into humor to assist lighten the stress of journey.

However all the pieces actually shifted gears when the pandemic hit.

“I’d say numerous the memes began in all probability throughout the pandemic… we needed to fill some house. We wished to maintain issues light-hearted and hold folks although they weren’t touring,” Ohbayashi mentioned.

Though humorous and carefree posts are nice for rising engagement, Ohbayashi additionally has a technique for alternating between whimsical and severe content material.

“We positively need to keep that steadiness as a result of there are vital messages that must exit, whether or not it’s site visitors incidents or runway updates or climate alerts,” she mentioned.

When she has to submit about one thing like snow, Ohbayashi says she nonetheless goals to melt the blow of the dangerous information with a constructive spin.

“We do attempt to sprinkle in some enjoyable content material with snow crew and that includes what they’re doing as a result of they don’t actually get featured that usually,” she mentioned.

Ohbayashi acknowledges the aim of DCA’s social media is to supply important data to vacationers however, particularly across the holidays, she views her posts as a solution to remind vacationers to stay positive.

“I at all times attempt to remind folks to be form as a result of we’re all attempting to get someplace, and individuals are burdened within the airport,” she mentioned. “The people who find themselves working within the airport are additionally burdened, so simply be form, and we’ll get there, and it’ll be okay.”





Source link

Leave a Reply

Proceed Booking