BA partnership aims to improve travel for deaf passengersRunway Girl


Press Release hub banner blue with title in red white and blueBritish Airways has partnered with Signcode UK to additional enhance its accessibility providing for Deaf and hard-of-hearing prospects, with new signed video content material containing a wide range of useful journey data being made accessible to prospects each pre-travel and while on board.

Signcode UK is an organisation devoted to making sure equal entry to data, services for the Deaf and hard-of-hearing group and specialises in translating key data into signed movies. As a part of the airline’s continued dedication to turn into the airline of alternative for patrons travelling with further necessities, it has collaborated with the organisation to provide signed movies which could be accessed both by way of a hyperlink or distinctive QR code, permitting prospects to obtain personalised video messages in signal language.

The primary video, which is on the market for viewing pre-travel on ba.com, affords a complete overview of British Airways’ service proposition all through all the journey, together with reserving course of, the airport expertise, onboard providers and the in-flight leisure providing. It additionally features a BSL introduction from Fredrick Da Costa, British Airways’ first Deaf Buyer Expertise Agent who makes use of BSL as a part of his function. The video goals to empower prospects by offering them with the knowledge they should make extra knowledgeable decisions after they journey.

A second video, accessible by the tip of 2023, focuses on onboard security options and procedures. This video shall be accessible on ba.com and by way of a QR code that British Airways Mainline cabin crew can have on their cellular gadgets on board, giving prospects the choice to decide on between receiving a signed video security briefing on their private system, or receiving a personalised briefing delivered by one in all our crew face-to-face, which is already provided to Deaf or arduous of listening to prospects.

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Carrie Harris, Director of Sustainability at British Airways, stated: “We’re proud to associate with Signcode UK to additional enhance our accessibility providing for our Deaf and arduous of listening to prospects. This collaboration aligns with our ongoing dedication to make sure that all our prospects have a seamless expertise and may journey with confidence, with dignity and in consolation.”

Gill Earl, Managing Director at Signcode UK, stated: “Working with British Airways and making the Deaf group conscious of the providers accessible to them, has been a privilege and an honour. British Airways is an iconic British model, who’re dedicated to accessibility, not just for their prospects but in addition their colleagues who attempt to make it one of the best airline on the earth.

We’re proud to assist them on their accessibility journey by bringing collectively our skilled media translators with BA’s personal Fredrick De Costa on their first BSL video.

We’re delighted as an organization however extra for the Deaf and hard-of-hearing communities that we serve. They now have really impartial entry to all that British Airways can supply.”

Recognising the linguistic variety throughout the Deaf group, British Airways and Signcode UK will present movies in British Signal Language (BSL) and American Signal Language (ASL) and are exploring the potential to develop into different languages comparable to Spanish. The airline hopes to develop its BSL video content material additional within the coming 12 months.

Along with the Signcode UK partnership, the airline helps prospects who’re Deaf or arduous of listening to by way of a minicom system (a small digital typewriter and display screen linked to a telephone system, enabling folks to ship and obtain messages), and has an ongoing partnership with SignLive to make use of British Signal Language in its buyer engagement centres. Prospects who use BSL can contact the airline utilizing a Video Relay Service offered by SignLive, a free service that may join prospects to a professional on-line BSL interpreter. The interpreter will relay the dialog between the shopper and a member of British Airways’ accessibility workforce.

About Signcode UK

SigncodeUK cares passionately about equality for the Deaf group.

We’re dedicated to elevating consciousness of communication wants for Deaf folks.

We make use of Deaf translators, video creators and software program editors, in addition to absolutely certified interpreters.

Our extremely skilled Deaf liaison workforce are group members with international hyperlinks. They make sure that our newest information and the businesses offering accessibility by way of SigncodeUK attain Deaf communities.

With 70 million signal language customers worldwide, we all know what it takes to attach with a Deaf viewers. We’ve entry to over 22 signed languages and rising. Study extra here

Featured picture credited to British Airways



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