How a Saudi airline is making travel easier and smoother with AI and low-code tools

The app is only one instance of Saudia’s digital transformation, from creating a brand new virtual customer assistant and journey companion with Azure OpenAI Service to streamlining operations with Azure cloud providers and Energy Platform, stated Abdulgader Attiah, Saudia’s chief knowledge officer. The transformation is a pillar of a rebranding technique that features new providers, colours, uniforms and plans to develop the corporate’s 140-aircraft fleet and record of greater than 100 locations.

“The principle motive for our digital transformation is to energy our dedication to ship nice experiences all through our prospects’ journey,” Attiah stated. “Buyer expertise is on the coronary heart of it.”

The AI digital assistant introduced a number of weeks in the past will present a personalised, chat-based service for purchasers researching, planning and reserving journey. Prospects will be capable of ask the app for journey concepts — similar to a household journey on an outlined funds in Europe with mountains and a 20 degrees-Celsius local weather — and the app will return strategies and flights in a seamless expertise, Attiah stated. Scheduled for launch this yr, the app may also be capable of determine prospects and join them to a dwell agent if wanted.

Seated man wearing a traditional keffiyeh
Abdulgader Attiah, Saudia chief knowledge officer. Photograph by Moayyed Almizyen for Microsoft.

“Each single individual can have their very own private assistant and personalize their journey with their distinctive asks,” he stated. “That’s actually highly effective.”

With Energy Platform, Saudia is advancing innovation amongst workers, who’ve constructed hundreds of options with the low-code and no-code instruments to enhance enterprise and operations, Attiah stated. The options embrace the corporate’s 10 most used apps.

Noorwali’s app offers departures supervisors a digital guidelines that helps them observe duties extra effectively and constantly. It additionally connects the info of their reviews to a Energy BI dashboard for a transparent, recorded view of incidents and traits. That helps managers analyze flight reviews as a substitute of digging via emails and disparate techniques.

“By utilizing the time in a greater method, we are able to give attention to essential issues which may have been skipped due to the headache of the work,” stated Moayyed Almizyen, a supervisor who managed growth of the brand new system. “The last word objective is the visitor expertise.”

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